Case Study: Showcasing Authentic Mountain Hospitality in Canmore, Alberta

Client: Basecamp Resorts
Team: Abigale Wynberg, Cameron Seguin

Adventure | Travel | Lifestyle | Hospitality

Project Details:

For Basecamp Resorts, we set out to capture the real traveler experience in Canmore, blending cinematic storytelling with local adventure, comfort, and connection. The campaign took us from the modern mountain vibes of MTN House by Basecamp to the heart of downtown at Basecamp Suites, creating visual content designed to inspire, inform, and drive bookings for modern explorers.

Deliverables:

• Cinematic Instagram Reels highlighting the guest experience at both MTN House and Basecamp Suites

• Lifestyle and interior photography showing suites, amenities, and daily life at the resort

• Travel-focused visuals capturing both property features and the best of Canmore’s local attractions

• Social-first content created for use across Instagram, Facebook, and Basecamp’s digital channels

• Storytelling that invites travelers to imagine themselves in the Rockies—whether on a romantic getaway, remote work week, or outdoor adventure

Campaign Results:

Reel Performance:

• 34,300 views

• 885 likes

• 38 comments

• 2 shares

• 60 saves

• 2.9% engagement rate (well above travel industry average for IG Reels)

ROI

• High-intent saves and above-average engagement demonstrate strong audience interest and helps Basecamp Resorts reach travelers at the decision-making stage.