Case Study: Pacific Sands – Capturing the Essence of Storm Season in Tofino, BC

Client: Pacific Sands Beach Resort
Team: Abigale Wynberg, Cameron Seguin

Objective:

Pacific Sands Beach Resort sought high-quality content to authentically promote their property and engage potential guests on social media. The goal was to showcase the luxury, atmosphere, and immersive experience of a stay at the resort while driving brand awareness, engagement, and bookings.

Results & Performance Metrics:

Total Reach (All Content): 34,964+ accounts
Total Engagements (Likes, Comments, Shares, Saves): 2,600+
Direct Link Clicks to Pacific Sands Website: 42 potential leads
Highest Engagement Rate: 17.06% (Reel) (12x higher than industry average!)

💡 Pacific Sands also repurposed this content for their own advertising campaigns, further extending its long-term value.

Benchmarking Against Industry Standards

How My Content Performed Compared to the Travel & Hospitality Industry:

• Average Instagram engagement rate for travel brands: 1.41%

• My highest engagement rate: 17.06% (12x the industry average)

• Average video views for creators under 10K followers: 2,000-3,000

• My top reel views: 7,000+ (significantly outperforming industry benchmarks)

• Instagram Stories Click-Through Rate Benchmark: ~0.8%

• My stories’ link click rate: 0.76% (very close to industry standard, showing direct audience action)

💡 Takeaway: My content not only outperformed engagement benchmarks but also drove direct website traffic and high interaction, making it a valuable tool for brands looking to boost social performance and bookings.

Testimonial from Pacific Sands

"Working with Cameron Seguin was such a smooth experience! Our partnership involves a process filled with policies that can sometimes be overlooked or guidelines that might make content unshareable if not followed. However, Cameron not only delivered material that adhered to every detail, but he also captured magical angles we hadn’t thought of before. Even when the weather didn’t cooperate, he and his girlfriend found a way to showcase the resort’s spirit and make the most of the situation. We’re thrilled to have worked with him and hope to collaborate again."
— Pacific Sands Beach Resort Marketing Team

Brand Impact & ROI:

• Authentic, high-quality content built social proof and engaged their audience.

• Generated 42 direct website link clicks, driving potential bookings.

• Created long-term marketing assets for Pacific Sands' paid campaigns and organic content strategy.

• Potential for high ROI—if even one booking converted from this campaign, Pacific Sands could generate $1,200–$2,700+ in revenue, covering the full market value of this collaboration.

Learn more about Pacific Sands Beach Resort: Pacific Sands Website