Case Study: Vessi

Team: Abigale Wynberg, Cameron Seguin

Adventure | Travel | Lifestyle

Project Details:

For Vessi’s June Ambassador Campaign, we set out to showcase how their Stormburst Low Tops and Shoreline Belt Bag fit into real adventures from misty sunrise hikes in Banff to urban strolls in downtown Canmore.

Deliverables:

• 1 Cinematic Instagram Reel (lifestyle & adventure focus)

• 2 Instagram Stories integrating the affiliate link

• Multi-location shoot: Banff National Park, Peyto Lake, Canmore, Alberta

• Creative Direction: Highlighted Vessi’s versatility in every condition (mountain trails, town, travel days)

Campaign Results:

• Reel Performance:

  • 1,623 views

  • 57 likes

  • 19 comments

  • 1 save

• Affiliate Link Engagement:

  • 30 direct link clicks from bio and story